Why is Apple's $999 Monitor Stand Causing a Stir?

The latest product announcement from Apple has left many consumers scratching their heads. At its annual Worldwide Developer Conference in San Jose this week, the tech giant unveiled a monitor stand for its new Mac Pro desktop, priced at an astonishing $999. Yes, you read that right - the stand costs more than many laptops and phones outside of Apple's realm.

Twitter user Aidan Lynch aptly summed up the situation, writing: 'The pro stand costing more than most laptops and phones outside of Apple's realm is the ultimate middle finger to any consumer that is seriously considering their machine.' Every new device Apple has released in the last year seems to be a cash grab with no new functionality.

The Pro Stand, as it's called, boasts an 'intricately engineered arm' that supposedly allows users to easily place it into position. According to Apple's website, this feature provides a seamless experience by counterbalancing the display and making it feel virtually weightless. However, many are left wondering if such a high price tag is justified.

For perspective, the iPhone X, which was released in 2017, costs $749 - less than half the price of the stand. It's unclear at this point whether the new system will be compatible with third-party monitor stands, leaving some to question the value proposition.

The Mac Pro desktop itself starts at a hefty $6,000, and pairing it with the optional VESA Mount Adapter ($199

Imac stand $999